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Women in PR: Breaking Barriers in Nigeria

Last Updated on August 28, 2023


In Nigeria, women have been breaking barriers and making significant contributions in the field of Public Relations (PR).

Public Relations (PR) is the strategic communication process that builds mutually beneficial relationships between organizations and their publics.

It plays a crucial role in shaping public opinion and maintaining a positive image for businesses.

In Nigeria, the field of PR has been steadily growing, contributing to the nation’s development and economic growth. However, it has predominantly been a male-dominated industry.

This blog post aims to shine a spotlight on the inspiring women breaking barriers in the PR industry in Nigeria.

These women have defied societal norms and have made significant contributions to the field, paving the way for others to follow.

The blog post will highlight the challenges faced by women in the PR industry, such as gender inequality and limited opportunities for growth.

It will also explore the strides that have been made in recent years to address these issues and promote gender equality in the workplace.

Moreover, this blog post will delve into the importance of gender diversity in PR and how it brings fresh perspectives, creativity, and innovation to the industry.

By celebrating the achievements of women in PR, we hope to inspire others and create a more inclusive and equal working environment.

In the end, this blog post will shed light on the significance of women in PR, recognizing their contributions and emphasizing the need for continued support and advocacy for gender equality in Nigeria.

Together, we can create a future where women in PR thrive and break even more barriers.

Historical Perspective of Public Relations in Nigeria

Public Relations (PR) in Nigeria boasts a history dating back to pre-colonial times. Initially reliant on oral communication, Griots played a crucial role in shaping opinions through narratives.

Modern PR gained ground during colonial rule, as the British employed tactics to manage their image and control Nigerians.

Post-colonial Nigeria recognized communication’s role in nation-building, establishing the first PR department in 1950 under the Ministry of Information.

While women initially had limited involvement, their inclusion in PR roles gradually expanded. Today, they’ve achieved remarkable success in the industry.

Women in Nigerian PR have fostered positive change. Their unique perspective emphasizes empathy, collaboration, and relationship-building, diversifying communication strategies.

They better represent diverse voices, challenge gender norms, and inspire other aspiring professionals.

To promote women’s roles in PR, offering equal opportunities through tailored mentorship, networking, and training is crucial.

By creating an inclusive environment valuing women, companies can attract and retain talented female professionals.

This history underscores PR’s evolution and the vital role of women in Nigeria’s PR landscape. With sustained support, women will further enrich and strengthen the field.

Gender Inequality in the Nigerian PR Industry

Statistics on representation of women in the PR industry.

The Nigerian PR industry faces a significant gender gap in terms of representation.

According to research, only 30% of PR professionals in Nigeria are women.

This underrepresentation hampers the industry’s ability to benefit from diverse perspectives.

It also limits the leadership opportunities available to women in PR.

This gender imbalance needs to be addressed to create a more inclusive and equitable industry.

Challenges faced by women in PR roles.

Women in PR encounter various obstacles that hinder their professional growth and success.

One major challenge is the prevalence of gender stereotypes and biases in the industry.

These stereotypes undermine women’s credibility and competence in their PR roles.

Another challenge is the lack of opportunities for career advancement and leadership positions.

Women often face a glass ceiling that inhibits their progress within PR agencies.

Additionally, work-life balance is a significant concern for women in PR.

They are expected to juggle demanding client work with familial and domestic responsibilities.

This can lead to burnout and hinder their professional development.

Furthermore, sexual harassment and gender discrimination persist within the Nigerian PR industry.

Women in PR often face unwanted advances and unequal treatment, creating a hostile work environment.

Breaking Barriers: Notable Women in PR in Nigeria

The growth of Nigeria’s public relations industry owes much to the remarkable contributions of talented and pioneering women.

This section spotlights successful women who have shattered norms in Nigerian PR, propelling the field forward and opening doors for future female PR professionals.

  1. Chido Nwangwu: With over two decades in PR, Chido Nwangwu founded her agency, leading impactful campaigns for local and global clients.

  2. Funke Bucknor-Obruthe: A household name, Funke Bucknor-Obruthe’s event company has orchestrated major occasions, gaining local and global acclaim.

  3. Ronke Kuye: As CEO of a top PR agency, Ronke Kuye’s strategic planning has fueled successful campaigns, connecting brands with target audiences.

  4. Ifeoma Williams: Known for diverse expertise, Ifeoma Williams excels in fashion and lifestyle PR, earning collaborations with renowned brands.

  5. Bidemi Zakariyau: Founder of a leading PR agency in fashion and lifestyle, Bidemi Zakariyau has elevated brand images for celebrities and fashion icons.

  6. Bukky Karibi-Whyte: Founder of a reputable PR agency, Bukky Karibi-Whyte’s campaigns for corporate giants shape positive brand visibility.

These women redefine norms, showcasing their expertise in PR’s power. Their mentoring and empowerment of young female PR professionals ensure a vibrant, inclusive future.

Their relentless dedication resonates in groundbreaking campaigns, spotlighting women’s indispensable role in PR’s evolution.

Read: PR Specialist: Key Players in Nigeria’s Growth Story

Strategies Used by Women in PR to Overcome Barriers

Women in the field of Public Relations (PR) in Nigeria face several barriers due to gender bias and societal norms.

However, these women have devised strategies to overcome these challenges and establish themselves as successful PR professionals.

Some of the strategies used by women in PR to overcome barriers are:

  1. Networking and mentorship initiatives: Women in PR actively engage in networking and mentorship programs to build relationships and gain industry insights.

    By connecting with experienced professionals, they receive guidance and support, enabling them to navigate barriers effectively.

  2. Developing leadership skills and personal branding: To overcome barriers in PR, women focus on developing their leadership abilities and creating a strong personal brand.

    They participate in leadership training, workshops, and conferences to enhance their skills and showcase their expertise.

  3. Advocacy for gender equality and equal opportunities: Women in PR advocate for gender equality and equal opportunities within their profession.

    They actively participate in discussions, forums, and campaigns to raise awareness about gender bias and encourage organizations to provide fair treatment and growth opportunities for women in PR.

Networking and mentorship initiatives are pivotal for empowering women in PR. By connecting with established professionals, women access resources, advice, and job prospects, while these networks provide vital support in a male-dominated field.

Mentorship builds confidence and navigational skills, aiding women to overcome obstacles effectively.

Enhancing leadership and personal branding is another key strategy. Leadership training equips women to excel in organizational hierarchies, breaking barriers.

Establishing a strong personal brand differentiates women, garnering recognition and advancement.

Advocacy for gender equality drives conversations on biases, pay gaps, and progression. This reshapes policies, fostering inclusivity and equality for Nigerian women in PR.

Read: Animation Studios in Nigeria: A Director’s Guide

Women in PR: Breaking Barriers in Nigeria

The Impact of Women in PR on Nigerian Society

In Nigeria, women have been breaking barriers and making significant contributions in the field of Public Relations (PR).

Their active involvement has had a profound impact on shaping public opinion, narratives, and promoting social causes.

Role of women in shaping public opinion and narratives

  1. Women in PR have played a vital role in shaping public opinion by effectively communicating messages on behalf of their clients or organizations.

  2. Using their skills in storytelling, they have the power to influence and change narratives in society.

  3. Through strategic communication, women in PR have helped reshape perceptions, challenge stereotypes, and advocate for gender equality.

  4. Their active participation in media engagement has given them a platform to be heard and to influence public discourse.

Contributions towards social causes and corporate responsibility

  1. Women in PR have been at the forefront of championing social causes and driving corporate responsibility initiatives in Nigeria.

  2. They have utilized their PR skills to raise awareness about various societal issues such as education, healthcare, poverty, and gender-based violence.

  3. Through strategic partnerships and collaborations, they have mobilized resources and created impactful campaigns to address these issues.

  4. Women in PR have also been instrumental in promoting corporate responsibility by advocating for ethical practices, transparency, and creating platforms for dialogue between organizations and their stakeholders.

  5. Their efforts have not only resulted in positive social change but have also enhanced the reputation and credibility of the organizations they represent.

Overall, the impact of women in PR on Nigerian society cannot be underestimated.

Their active voice and contribution to shaping public opinion and narratives have reshaped societal perceptions and challenged traditional norms.

Moreover, their efforts towards social causes and corporate responsibility have brought about tangible improvements in various aspects of Nigerian society.

As the PR industry continues to evolve, it is crucial to acknowledge and celebrate the invaluable contributions of women in the field.

By breaking barriers and making their voices heard, women in PR are paving the way for a more inclusive and progressive Nigerian society.

Read: Day in the Life: A Nigerian PR Specialist

Current Initiatives Promoting Gender Equality in PR

In recent years, there has been a growing recognition of the importance of gender equality in the field of public relations in Nigeria.

As a result, various initiatives have been implemented to support and empower women in this industry.

Government Policies and Legislation Supporting Women in the PR Industry

  1. Creation of gender equality policies and laws that promote inclusive practices in the workplace.

  2. Implementation of special programs and initiatives to support the professional development of women in PR.

  3. Provision of financial support for women-owned PR businesses through grants and loans.

  4. Mandating companies to have gender quotas pertaining to the employment of women at various levels.

Efforts by Professional Associations and NGOs to Empower Women

  1. Professional associations organize mentorship programs to connect experienced PR professionals with aspiring women in the field.

  2. NGOs conduct workshops and training sessions to enhance the skills and knowledge of women in PR.

  3. Establishment of networking platforms and online communities that provide support and facilitate collaboration among women PR practitioners.

  4. Recognition and celebration of outstanding achievements by women in PR through awards and honors.

Current initiatives are strongly impacting gender equality in the Nigerian PR industry. Women’s contributions are gaining rightful recognition, accompanied by equal opportunities for their growth.

A notable stride is the formulation of gender equality policies and laws, fostering inclusive practices and balanced prospects for both genders in PR companies.

This shift has yielded a more diverse workforce, with women in leadership and decision-making roles.

Government initiatives are targeted at nurturing women’s progress in PR. Financial support for training, workshops, and conferences enhances their professional journey, enriching the industry’s diversity.

Professional bodies and NGOs play pivotal roles by offering mentorship programs that connect experienced professionals with aspiring women, forging a support network that guides women past obstacles.

Empowerment through training workshops by NGOs equips women with essential skills. Online communities and networks offer platforms to exchange insights.

Celebrating women’s accomplishments with dedicated awards not only honors them but also motivates others.

In short, ongoing gender equality initiatives are reshaping the Nigerian PR landscape.

Policies, professional efforts, and empowering programs are dismantling barriers and propelling women towards success, fostering an all-inclusive PR industry.

Read: The Future of PR: Trends in Nigeria’s PR Industry

Future Outlook for Women in PR in Nigeria

Promising trends and opportunities

1. Increasing representation

  1. Women in PR in Nigeria are witnessing a steady rise in their numbers within the industry.

  2. Companies are recognizing the value of diverse perspectives and are actively seeking more women for PR roles.

  3. This trend is expected to continue, providing ample opportunities for women to establish their careers in PR.

2. Leadership roles

  1. More women are now assuming leadership positions in PR agencies and corporate communications departments.

  2. Female professionals are proving their capabilities and expertise, challenging traditional gender norms.

  3. This shift in leadership roles acts as a catalyst for further progress and inspires other women to aim for higher positions in PR.

3. Influencer marketing

  1. As social media continues to dominate the communication landscape, women in PR have an advantage.

  2. Women are often seen as more influential and relatable figures, making them attractive choices for brand collaborations.

  3. The rise of influencer marketing opens up new avenues for women in PR to create impactful campaigns and build their personal brands.

4. Entrepreneurship opportunities

  1. Many women in Nigeria are embracing entrepreneurship in the PR industry.

  2. The digital age has made it easier for women to start their own PR agencies and consultancy firms.

  3. By leveraging their networks and expertise, women can tap into the growing demand for PR services and build successful businesses.

Areas of improvement and further growth

1. Gender parity

  1. Although progress has been made, achieving gender parity in the PR industry is still a challenge.

  2. More efforts are needed to ensure equal opportunities for women in terms of promotions, salary, and senior leadership positions.

  3. Collaborative initiatives between organizations, industry bodies, and government can address this issue and create a more inclusive environment.

2. Mentorship and training

  1. Providing mentorship and training programs specifically for women in PR can greatly enhance their professional growth.

  2. Experienced professionals can guide young women, sharing insights and helping them navigate the challenges in their careers.

  3. Training programs can focus on developing skills such as strategic communication, crisis management, and digital marketing to equip women for future PR demands.

3. Workplace policies

  1. Organizations need to establish fair and supportive policies that promote work-life balance for women in PR.

  2. Flexible working hours, maternity leave, and childcare facilities are crucial to retain and attract female talent.

  3. By creating a nurturing work environment, companies can improve employee satisfaction and productivity.

4. Industry recognition

  1. Women’s contributions to the PR industry in Nigeria need to be acknowledged and celebrated.

  2. Recognizing outstanding female PR professionals through awards and industry events can inspire others and encourage their professional growth.

  3. Highlighting success stories and promoting role models will help break barriers and shift gender biases within the industry.

In fact, the future outlook for women in PR in Nigeria is promising, with increasing representation, leadership roles, and entrepreneurial opportunities.

However, there is still work to be done to achieve gender parity, provide mentorship and training, establish supportive workplace policies, and give industry recognition.

By addressing these areas of improvement, Nigeria can create a more inclusive and thriving PR industry where women can continue breaking barriers and achieving their full potential.


Women play a crucial role in the field of PR in Nigeria. Their contributions and accomplishments cannot be ignored or underestimated.

It is evident that women in PR bring unique perspectives, skills, and strengths to the table, which can greatly benefit the profession and the country as a whole.

Furthermore, the success stories of women breaking barriers in PR serve as an inspiration and encouragement for more women to enter the field.

By embracing diversity and promoting gender equality, Nigeria’s PR industry can thrive and reach new heights.

It is important for young girls and aspiring PR professionals to see these trailblazers and realize that they too can shatter glass ceilings and achieve their goals.

As we continue to advocate for gender equality, we must create more opportunities and platforms for women to excel in PR.

By doing so, we can unleash the full potential of the talented and capable women in Nigeria, creating a more inclusive and successful profession overall.

In summary, women in PR are breaking barriers and making an undeniable impact in Nigeria, and their future in the field is bright.

Let us celebrate their achievements, support their journey, and work together to build a more diverse and equal PR industry in Nigeria.

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