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Self-Publishing in Nigeria: A Comprehensive Guide

Last Updated on August 24, 2023


Self-publishing is the process of authors independently publishing their books without traditional publishing houses. Self-publishing has gained significant importance and experienced rapid growth in Nigeria.

Empowering authors to independently publish their work, bypassing traditional publishing routes.

Reflecting a shift toward author control, creative freedom, and accessible distribution.

  • Step-by-Step Process: Outlining how to write, edit, format, and design for self-publishing success.

  • Marketing Strategies: Exploring avenues for promoting self-published works, from social media to book fairs.

  • Cost Considerations: Providing insights into budgeting for cover design, editing, and distribution platforms.

  • Legal Aspects: Addressing copyright, ISBN, and other legal considerations in the self-publishing journey.

  • Challenges and Tips: Navigating potential hurdles while offering practical advice for a smooth experience.

The purpose of this guide is to equip aspiring Nigerian authors with tools and knowledge to navigate the self-publishing landscape effectively, fostering literary contributions within the nation’s vibrant literary scene.

The purpose of this comprehensive guide is to provide aspiring Nigerian authors with the necessary knowledge and tools to successfully self-publish their books.

Understanding Self-Publishing

Definition and Concept of Self-Publishing

Self-publishing refers to the process of authors independently publishing their work without traditional publishing houses.

It allows authors to have full control over their content, from writing to design to distribution. Self-published authors have the freedom to choose their own publishing platforms and pricing strategies.

Self-publishing can be done in various formats, including print-on-demand, e-books, and audiobooks.

Authors can retain higher royalties from self-publishing compared to traditional publishing. Self-publishing offers a pathway for aspiring authors to showcase their work to a wide audience.

Comparison with Traditional Publishing

  • Traditional publishing involves the submission of manuscripts to publishing companies for consideration.

  • Publishing companies have the final say in whether a manuscript gets selected for publication.

  • Traditional publishing provides authors with editing, marketing, and distribution services.

  • Authors receive an advance payment and royalties, though the percentage may be lower compared to self-publishing.

  • Traditional publishing usually takes longer, as the process involves multiple rounds of editing and production.

Benefits and Challenges of Self-Publishing


  • Self-publishing gives authors complete creative control over their work.

  • Authors can publish their books faster, as there are no lengthy submission processes or waiting times.

  • Self-published authors have higher earning potential with better royalty rates.

  • Authors can build direct relationships with their readers and have a greater sense of ownership.

  • Self-publishing allows for niche and experimental genres that may not be of interest to traditional publishers.


  • Self-publishing requires authors to take on multiple roles, from writing to editing to marketing.

  • Authors may face challenges in gaining visibility and reaching their target audience without the backing of a publishing house.

  • Editing and design quality may vary compared to traditionally published books.

  • Authors need to invest in their own marketing and promotion efforts to create awareness and sales for their books.

  • Navigating the self-publishing industry can be overwhelming, especially for first-time authors.

Read: The Role of Nigerian Writers in Society Today

Preparing to Self-Publish

Identifying your target audience and genre

To set yourself up for success as a self-published author in Nigeria, it is important to start by identifying your target audience and genre.

This will help you tailor your book and marketing efforts to cater to the specific needs and interests of your readers.

  • Research the preferences of your target audience: Understand the demographics, interests, and reading habits of the audience you aim to reach.

    This will help you align your message and content with their expectations.

  • Determine your genre: Explore different genres and select the one that best fits your writing style, story, or expertise.

    This will allow you to position your book within a specific category and attract readers who enjoy that type of content.

Writing and editing your manuscript

Once you have a good understanding of your target audience and genre, it’s time to focus on writing and editing your manuscript to ensure its quality and appeal.

  • Set writing goals and deadlines: Establish a writing schedule and set achievable goals to stay motivated and make progress.

    This will help you maintain discipline and complete your manuscript within a reasonable timeframe.

  • Seek feedback and revise: Share your work with trusted beta readers, writing groups, or professionals in your field to get constructive criticism.

    Incorporate their feedback to improve your writing, plot, and character development.

Designing an attractive book cover

A catchy and visually appealing book cover is essential to capture the attention of readers and make your book stand out from the competition.

  • Hire a professional designer: Invest in a skilled book cover designer who understands your genre and can create a cover that effectively communicates your book’s theme and appeal.

  • Research current trends and designs in your genre: Look into successful books in your genre and study their covers.

    Take note of the elements that attract readers and incorporate similar aspects into your cover design.

Researching the market and competition

Before self-publishing your book in Nigeria, it is crucial to conduct thorough market research to understand the existing competition and identify potential opportunities.

  • Study similar books in the market: Analyze books that cater to your target audience and genre. Identify their strengths, weaknesses, and unique selling points to differentiate your own work.

  • Explore distribution channels and pricing strategies: Research different platforms, both online and offline, where you can sell your book.

    Determine the most appropriate pricing strategy to maximize your sales while considering the market trends and your target audience’s purchasing power.

By following these essential steps and preparing adequately, you will be well-equipped to self-publish your book in Nigeria and increase your chances of success in the competitive publishing industry.

Remember, your book deserves thoughtful planning and execution to make it shine in the eyes of your readers.

Read: Profiling Successful Nigerian Authors: Their Stories

Formatting and Publishing Your Book

Choosing the right publishing platforms and formats

  • Research various publishing platforms such as Amazon Kindle Direct Publishing (KDP), Smashwords, and Okadabooks.

  • Consider the advantages and disadvantages of each platform, such as royalty rates, reach, and marketing opportunities.

  • Select a platform that aligns with your goals and target audience.

  • Decide on the format for your book, whether it’s digital (eBook), print-on-demand (POD), or both.

Formatting the manuscript for different devices

  • Ensure your manuscript is properly formatted for each device, including eReaders, tablets, and smartphones.

  • Use a consistent font style and size throughout the book for easy readability.

  • Pay attention to formatting elements like headings, paragraphs, spacing, and margins.

  • Optimize your book cover and interior design to enhance the reader’s experience and attract attention.

Uploading and publishing your book online

  • Create an account on the chosen publishing platform and follow their guidelines for uploading your book.

  • Prepare your book’s metadata, including the title, author name, description, and keywords for better discoverability.

  • Upload your book file, including the cover image and interior content in the required format.

  • Review and double-check your book using the platform’s preview feature to ensure it looks good before publishing.

Setting the right price for your book

  • Research similar books in your genre and see how they are priced to get an idea of the market.

  • Consider factors like book length, content quality, and your goals when determining the price.

  • Decide whether you want to offer promotional discounts or enroll in programs like Kindle Select.

  • Experiment with different price points periodically to find the sweet spot that maximizes sales and profitability.

Formatting and publishing your book can be an exciting yet daunting process. By choosing the right publishing platforms and formats, you increase your chances of reaching a wider audience.

Take the time to research and compare the pros and cons of available platforms, considering factors such as royalties and marketing opportunities.

Once you’ve chosen a platform, ensure your manuscript is properly formatted for various devices, providing an enjoyable reading experience.

Uploading your book online involves creating an account, preparing metadata, and uploading the required files. Before hitting the publish button, carefully review your book using the platform’s preview feature.

Lastly, pricing your book appropriately is crucial. Conduct market research to gauge the average prices in your genre and consider elements like book length and quality.

Don’t hesitate to experiment with different pricing strategies to find the optimal balance between sales and profitability.

With these steps, you’ll be well on your way to successfully formatting and publishing your self-published book in Nigeria.

Read: Challenges Faced by Nigerian Writers and How to Overcome

Self-Publishing in Nigeria: A Comprehensive Guide

Marketing and Promoting Your Book

Building an Author Platform and Online Presence

  • Start by creating a professional author website to showcase your books, biography, and contact information.

  • Engage with potential readers through a blog, sharing industry insights, book updates, and personal experiences.

  • Utilize social media platforms like Facebook, Twitter, and Instagram to connect directly with your target audience.

  • Interact regularly on these platforms by sharing engaging content, responding to comments, and participating in relevant discussions.

  • Collaborate with other authors, bloggers, and influencers to expand your reach and gain exposure to new readers.

  • Consider utilizing email marketing to build a loyal reader base, offering exclusive content, promotions, and updates to subscribers.

  • Invest time in search engine optimization (SEO) techniques to improve visibility and increase discoverability online.

  • Actively participate in online writing communities and forums to network with fellow authors and potential readers.

  • Leverage online platforms such as Goodreads, Amazon Author Central, or BookBub to promote your book and connect with readers.

  • Engage in guest blogging or contribute articles to reputable websites to increase your online presence and credibility.

Creating a Compelling Book Description and Author Bio

  • Craft an attention-grabbing book description that highlights the unique aspects and benefits of your work.

  • Clearly communicate the genre, plot, and protagonist, creating intrigue and excitement for potential readers.

  • Incorporate keywords strategically to improve search engine rankings and attract the right audience.

  • Keep the description concise, engaging, and free of grammatical errors.

  • Write a compelling author bio that reflects your writing style, achievements, and personal background.

  • Showcase any relevant accolades, awards, or previous publications to establish credibility with readers.

  • Highlight your passion for writing and any personal experiences that influenced your work.

  • Ensure your author bio is consistent across all platforms and aligns with your author brand.

Utilizing Social Media and Online Advertising

  • Create engaging and visually appealing social media posts that complement your book’s theme.

  • Communicate with your followers regularly, sharing updates, behind-the-scenes content, and sneak peeks of upcoming projects.

  • Utilize targeted online advertising campaigns on platforms like Facebook Ads or Google AdWords to reach potential readers.

  • Set a clear budget and define your target audience to maximize your return on investment.

  • Experiment with different types of ads, such as video teasers, book trailers, or author interviews, to attract attention and generate interest.

  • Monitor and analyze the performance of your ads to optimize their effectiveness.

  • Leverage influencer marketing by collaborating with social media influencers or popular book bloggers to promote your book.

  • Offer discounted or free copies of your book to influencers, encouraging them to share their reviews and recommendations with their followers.

Engaging with Readers and Seeking Reviews

  • Cultivate a genuine connection with your readers by responding to their comments, messages, and emails.

  • Encourage readers to leave reviews by including a call-to-action at the end of your book or through email marketing campaigns.

  • Offer incentives like giveaways or exclusive content to readers who leave reviews or participate in book discussions.

  • Engage with book clubs, both online and offline, to generate buzz and stimulate conversations around your book.

  • Participate in interviews, podcasts, or virtual events to reach a wider audience and strengthen your author brand.

  • Seek endorsements from established authors, industry professionals, or influencers to elevate your book’s credibility.

  • Submit your book for reputable book awards or literary contests to gain recognition and attract more readers.

  • Remember that building a loyal reader base takes time, patience, and consistent effort in engaging with your audience.

Read: Nigeria’s Literary Festivals: A Haven for Writers

Distribution and Sales

Exploring different distribution options

  • Consider partnering with local distributors and wholesalers to reach a wider audience.

  • Investigate the feasibility of distributing your self-published books through traditional bookstores.

  • Utilize digital distribution platforms to make your e-books available to a global audience.

Selling physical copies through local bookstores

  • Approach independent bookstores and establish mutually beneficial relationships to showcase your books.

  • Create attractive point-of-sale displays to catch the attention of potential readers.

  • Offer book signings and author events to further promote your work.

Leveraging e-commerce platforms and online marketplaces

  • List your books on popular e-commerce platforms like Amazon, Jumia, and Konga.

  • Invest in search engine optimization strategies to increase visibility and improve sales.

  • Create a professional and engaging product page with high-quality images and compelling descriptions.

Maximizing sales through direct marketing efforts

  • Develop a mailing list and regularly send newsletters and updates to your subscribers.

  • Utilize social media to engage with your audience and promote your books directly.

  • Consider offering exclusive discounts or incentives to encourage direct purchases.

  • Partner with influencers or bloggers in your niche to expand your reach and generate more sales.

Legal and Financial Considerations

Understanding copyright and intellectual property rights

  • Copyright protects the original expression of ideas in a fixed form, giving the creator exclusive rights.

  • Ensure you have the necessary permissions or licenses to use any copyrighted materials in your book.

  • Familiarize yourself with intellectual property rights to safeguard your work from unauthorized use or reproduction.

  • Consult a legal professional to understand the specific copyright laws applicable in Nigeria.

Registering your book and protecting your work

  • Register your book with the Nigerian Copyright Commission to establish proof of ownership and deter infringement.

  • Keep a complete record of all drafts, manuscripts, and publication-related documents as evidence of your work.

  • Consider using a Creative Commons license to grant specific permissions while retaining some control over your work.

  • Explore options such as watermarking or digital rights management to prevent unauthorized sharing or distribution.

Managing royalties and income

  • Determine the commercial value of your book by considering factors like market demand, uniqueness, and competition.

  • Decide on a fair pricing strategy that balances profitability with affordability for your target audience.

  • Research and negotiate royalty agreements with distributors, platforms, or publishing services you choose to work with.

  • Keep detailed records of sales, revenue, and expenses to accurately track your book’s financial performance.

Tax obligations and implications

  • Understand your tax obligations as a self-published author in Nigeria and consult a tax professional for guidance.

  • Keep track of your income from book sales and any related income, such as speaking engagements or workshops.

  • Familiarize yourself with relevant tax laws and regulations, especially those concerning digital products or e-books.

  • Deduct eligible business expenses, such as editing or marketing costs, to reduce your taxable income.

In a nutshell, navigating the legal and financial aspects of self-publishing in Nigeria requires careful attention.

Understanding copyright and intellectual property rights, registering your book, managing royalties, and fulfilling tax obligations are crucial steps to protect your work and ensure financial success.

By educating yourself on these considerations and seeking professional advice when needed, you can confidently publish your book and thrive as a self-published author.

Challenges and Common Mistakes to Avoid

Overcoming language and cultural barriers

  • Understand the target audience’s language and cultural nuances to effectively communicate through your book.

  • Seek assistance from native speakers or translators to ensure proper translation and interpretation.

  • Conduct thorough research on the cultural background to avoid any misinterpretation or offensive content.

  • Adapt your writing style and tone to match the cultural preferences of your target readers.

Dealing with limited resources and budget constraints

  • Prioritize your publishing needs and allocate resources accordingly.

  • Consider self-editing or hiring freelance editors instead of full-service publishing companies to minimize costs.

  • Utilize free or affordable self-publishing platforms and tools available online.

  • Explore crowdfunding options or partnerships to raise funds and expand your reach.

Avoiding common pitfalls in self-publishing

  • Neglecting the importance of professional editing and proofreading, leading to poor-quality content.

  • Failing to create an eye-catching cover design, which can negatively impact book sales.

  • 3Underestimating the value of marketing and promotion, resulting in limited visibility and low sales.

  • Skipping the pre-launch phase, which includes building buzz and gathering early reviews.

Learning from the experiences of successful authors

  • Study and analyze the strategies employed by successful self-published authors in Nigeria.

  • Join writing communities and attend author conferences to network and gain insights from established authors.

  • Read books and articles on self-publishing success stories to gather inspiration and practical tips.

  • Engage with readers and interact with your target audience to understand their preferences and expectations.

By being aware of these challenges and avoiding common mistakes, you can increase your chances of success in self-publishing in Nigeria.

Remember, perseverance, continuous learning, and adapting to the market are key factors in achieving your goals.


Self-publishing in Nigeria offers aspiring authors a comprehensive guide to success. We strongly encourage aspiring authors to explore the world of self-publishing and take advantage of its benefits.

Self-publishing provides a platform for creative freedom and the potential to achieve great success in Nigeria’s literary market.

Self-publishing in Nigeria opens doors for authors seeking creative control, accessibility, and empowerment.

  • Author Empowerment: Self-publishing grants authors autonomy and ownership over their literary works.

  • Diverse Voices: Enables a wider range of perspectives and stories to enrich Nigeria’s literary landscape.

  • Economic Opportunities: Authors can earn directly from their works without intermediaries.

  • Challenges to Navigate: Self-publishing demands diligence in editing, marketing, and distribution.

  • Guide’s Relevance: This comprehensive guide equips Nigerian authors with insights and strategies for successful self-publishing.

Embracing self-publishing’s potential empowers writers to contribute uniquely to Nigeria’s literary tapestry while reaching diverse audiences.

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