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Agriculture

An Overview: Agri-Marketing Jobs in Nigeria

Last Updated on January 28, 2024

Introduction

Agri-marketing refers to the promotion and selling of agricultural products and services. It involves all activities that support agricultural businesses, from production to the consumer’s table.

Agri-marketing plays a significant role in the Nigerian economy as it provides employment opportunities for farmers and creates a sustainable food supply for the population.

Importance of Agri-Marketing in Nigeria

Nigeria is an agricultural-based economy, and agri-marketing is vital to sustainable economic development. It helps to increase the income of farmers, stimulates local production, and boosts the country’s overall GDP. Agri-marketing also creates multiple value chains, thereby providing employment opportunities for Nigerians in different sectors.

Besides, agri-marketing promotes food security, facilitates access to food, and supports rural infrastructure development. The sector creates a market for various agricultural products, including crops, livestock, and fisheries.

Through agri-marketing, the potential of Nigerian agriculture can be harnessed, leading to an increase in its competitiveness in the global market.

Additionally, agri-marketing plays a significant role in Nigeria’s agricultural development. It provides opportunities for expansion, sustenance, and transformation of the agricultural sector.

The Nigerian government should channel resources towards supporting agri-marketing initiatives to promote economic growth, boost job creation, and enhance food security for the country’s ever-growing population.

Read: Insight into Nigeria’s Agricultural Education Careers

Overview of Agri-Marketing Jobs in Nigeria

Agri-marketing jobs in Nigeria are wide and varied, but they all have one thing in common – the passion for agriculture and its related products.

In this article, we will provide you with an overview of the different types of jobs in agri-marketing and what each job entails.

Agronomist

Agronomists are professionals who study plant science, soil science, and agriculture. These experts work closely with farmers, advising them on the best techniques for crop cultivation. Agronomists also review seed catalogs to choose appropriate cultivars for each plant site and crop type.

Agricultural Economist

Agricultural economists focus on the economic aspects of agriculture. They help farmers understand the most profitable crops to grow in a particular region.

These economists also provide analyses of the market to help with the price of different crops.

Marketing Agent

Marketing agents are professionals who sell and distribute agricultural products to different markets.

They work as intermediaries between farmers and consumers, helping to connect farmers with markets and ensuring the fair prices of products.

Marketing agents also conduct market research to identify the buying patterns of consumers.

Research Scientist

Research scientists are experts who conduct research in agriculture. They work with other professionals to create and implement processes and products to enhance crop production.

Their research also helps to improve the quality and variety of crops grown.

Soil Scientist

Soil scientists study the physical and chemical properties of soil and provide recommendations on how to improve soil fertility for crops.

They are also involved in the development of reduced-tillage tools, crop rotations, or other methods that can preserve soil health.

Agricultural Extension Officer

Agricultural extension officers connect farmers to information and essential resources to improve their farming practices.

They also promote awareness of local agricultural systems and government initiatives amongst local farmers.

Farm Manager

Farm managers oversee daily activities on farms to ensure that production is efficient, profitable, and sustainable.

They supervise the laborers, oversee equipment maintenance, implement budgets, and facilitate communication with suppliers.

Agriculturist

Agriculturists study various aspects of plant and animal agriculture. They work to increase agricultural production, improve the quality of products, and find new applications for agricultural products.

Agricultural Technician

Agricultural technicians perform laboratory analysis and diagnose problems related to soil, animal, and plant health. They work closely with farmers or agronomists to gather data that will help to enhance crop production.

Harvest Manager

Harvest managers direct staff to ensure efficient harvesting of crops, with safe handling of equipment and proper transportation of products. They also supervise quality control, ensuring that harvested products meet the required standards.


Agri-marketing jobs play a vital role in Nigeria’s economy, as agriculture remains a significant force in the nation’s economy. The different types of jobs in agri-marketing all work towards the enhancement of agricultural production and the development of sustainable agriculture.

Choosing a career in agri-marketing can be a rewarding experience, as it gives you the opportunity to work with professionals that share the same passion and ambition for agriculture.

Read: Nigeria’s Dairy Industry: Exciting Career Prospects

Skills Required in Agri-Marketing Jobs

Working in agri-marketing requires an individual to have a set of skills that will enable them to carry out their responsibilities professionally and efficiently. Here are some of the most important skills required in agri-marketing jobs:

Interpersonal Skills

  1. Excellent communication skills are essential in agri-marketing jobs as professionals need to communicate effectively with farmers and consumers.

  2. Active listening skills are also important as agri-marketers need to actively listen to the needs of farmers and consumers.

  3. Relationship building skills are also important as agri-marketers need to build long-term relationships with farmers and consumers.

  4. Negotiation skills are important as agri-marketers need to negotiate prices with farmers and buyers.

  5. Problem-solving skills are crucial as agri-marketers need to find solutions to the problems faced by farmers and consumers.

Marketing Skills

  1. Understanding of marketing principles is crucial in agri-marketing jobs as professionals need to develop effective marketing strategies to promote agricultural products.

  2. Ability to conduct market research and analyze data to identify market trends and consumer preferences.

  3. Product development skills are important as agri-marketers need to develop new products or modify existing ones to meet the changing needs of consumers.

  4. Brand management skills are crucial as agri-marketers need to develop and manage a strong brand image for agricultural products.

  5. Advertising and promotional skills are essential as agri-marketers need to promote agricultural products through various marketing channels.

Analytical Skills

  1. Ability to analyze data and make informed decisions is crucial in agri-marketing jobs as professionals need to analyze market trends and consumer behavior to develop effective marketing strategies.

  2. Data interpretation skills are important as agri-marketers need to interpret market data to develop effective marketing strategies.

  3. Statistical analysis skills are crucial as agri-marketers need to conduct statistical analysis to identify patterns and trends in market data.

  4. Economic analysis skills are essential as agri-marketers need to understand the impact of economic factors on the agricultural industry.

  5. Forecasting skills are important as agri-marketers need to forecast market trends and develop strategies to meet future demand.

Computer Skills

  1. Proficiency in Microsoft Office Suite is crucial as agri-marketers need to use tools such as Microsoft Excel to manage data.

  2. Proficiency in digital marketing tools and platforms is essential as agri-marketers need to promote agricultural products through social media platforms, email marketing, and other digital marketing channels.

  3. Website design and development skills are important as agri-marketers need to develop and manage websites to promote agricultural products.

  4. Database management skills are crucial as agri-marketers need to manage customer and market data effectively.

  5. Knowledge of customer relationship management (CRM) tools is important as agri-marketers need to manage customer relationships effectively.

These skills are essential in agri-marketing jobs as they enable professionals to develop effective marketing strategies, promote agricultural products, and build strong relationships with farmers and consumers.

Individuals looking to pursue a career in agri-marketing should strive to acquire these skills and continuously update them to stay competitive in the job market.

Read: Beekeeping in Nigeria: An Emerging Agricultural Job

An Overview: Agri-Marketing Jobs in Nigeria

Qualifications for Agri-Marketing Jobs in Nigeria

Agri-marketing involves the promotion and selling of agricultural products or services. It is an essential component for the growth of the agricultural sector in Nigeria. There are different types of agri-marketing jobs in Nigeria, such as agri-business development, agri-product marketing, agri-food processing, agri-finance, and many more. To qualify for an agri-marketing job, certain prerequisites must be met.

Minimum education level required

  1. A Bachelor’s degree in Agricultural Science, Business Administration, Marketing, Economics, or related fields is required.

  2. A Master’s degree or post-graduate diploma is an added advantage.

Most of the agri-marketing jobs require a minimum of a Bachelor’s degree, while some may require a higher degree for specialized roles. Degrees in agricultural science, business administration, marketing, economics, or related fields provide candidates with the necessary knowledge to understand the market and its dynamics.

Experience needed

  1. At least 1-2 years of experience in agri-marketing, sales, or business development.

  2. Prior work experience in the agricultural sector is an added advantage.

Although fresh graduates may be considered for entry-level positions, agri-marketing jobs require a certain level of experience. Candidates with prior experience in agri-marketing, sales, or business development are preferred. Work experience in the agricultural sector is also an added advantage, as it provides candidates with hands-on experience with agriculture-related businesses and processes.

Certifications required

  1. Professional certifications in relevant fields such as agriculture, marketing, and business administration are preferred.

  2. Good knowledge of computer applications and software like Microsoft Office and CRM software is also required.

Professional certifications in relevant fields such as agriculture, marketing, and business administration demonstrate a level of expertise and knowledge in the field.

They add value to a candidate’s profile and make them stand out. Knowledge of computer applications and software is a basic requirement for most agri-marketing jobs as it is used in analyzing data, developing marketing strategies, and managing customer information.

Qualifying for an agri-marketing job in Nigeria requires a combination of education, work experience, and professional certifications. A candidate who has met the minimum education and experience requirements with relevant certifications has a higher chance of being hired.

However, it is important to note that agri-marketing jobs are highly competitive in Nigeria, and candidates must constantly develop their skills and knowledge to be able to remain relevant and succeed in the field.

Companies Offering Agri-Marketing Jobs in Nigeria

For those looking for agri-marketing jobs in Nigeria, there are a number of companies that offer exciting opportunities. Here is a list of some of the top companies:

  1. Olams Nigeria Limited: Based in Lagos, Olams offers a range of agri-marketing jobs, including positions in sales, marketing, and distribution. They require candidates to have at least a bachelor’s degree in agriculture, marketing, or a related field.

  2. Flour Mills of Nigeria: Flour Mills of Nigeria is one of the largest flour milling companies in Africa and is based in Lagos. They have a range of agri-marketing jobs available, including positions in sales, marketing, logistics, and procurement. Candidates should have at least a bachelor’s degree in agriculture, marketing, or a related field.

  3. Nestle Nigeria: Nestle Nigeria is a food and beverage company that operates in Lagos. They have a range of agri-marketing jobs available, including positions in sales, marketing, and supply chain management. Candidates should have at least a bachelor’s degree in agriculture, marketing, or a related field.

  4. Multimix Academy: Based in Lagos, Multimix Academy is a training and consultancy company that offers agri-marketing jobs. They require candidates to have at least a bachelor’s degree in agriculture, marketing, or a related field, as well as experience in sales, marketing, or supply chain management.

To apply for agri-marketing jobs in Nigeria, candidates typically need to meet a set of requirements. Here are some common requirements:

  1. At least a bachelor’s degree in agriculture, marketing, or a related field.

  2. Experience in sales, marketing, or supply chain management is often preferred.

  3. Excellent communication and interpersonal skills.

  4. An ability to work independently and as part of a team.

  5. Strong analytical and problem-solving skills.

  6. A willingness to travel and work in diverse environments.

  7. An understanding of the Nigerian agricultural landscape is a plus.

Overall, agri-marketing jobs in Nigeria offer exciting opportunities for those looking to further their careers in agriculture and marketing. With a range of companies and positions available, candidates can find a job that is a good fit for their skills and interests.

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Salary Expectations for Agri-Marketing Jobs in Nigeria

Agri-marketing is a specialized field that requires a deep understanding of both agriculture and marketing. If you’re considering a career in this field, one of the factors you’ll need to consider is salary expectations. Here’s what you need to know.

The average salary for each job type

The average salaries for agri-marketing jobs in Nigeria can vary greatly depending on the specific job type. Here are some common job titles and their average salaries:

  1. Agricultural Marketing Manager – ₦150,000/month

  2. Marketing Officer – ₦90,000/month

  3. Sales Representative – ₦60,000/month

  4. Marketing Coordinator – ₦100,000/month

  5. Brand Manager – ₦200,000/month

It’s important to note that these are just averages and many factors can impact the actual salary you may receive.

Factors that affect salary

Several factors can play a role in determining your salary for an agri-marketing job in Nigeria. Here are the most important ones:

Level of education and experience

The more education and experience you have, the more likely you are to earn more money in your agri-marketing job. A bachelor’s degree in a related field is usually the minimum requirement, but a master’s degree or additional certifications can also help boost your salary.

Industry demand

The demand for agri-marketing professionals in Nigeria can also impact salary expectations. If there are more job openings than qualified candidates, this can drive up salaries. Conversely, if there are more candidates than job openings, this can lead to lower salaries.

Location

The location of the job can also impact salary expectations. In general, jobs in major cities like Lagos tend to pay more than those in rural areas.

Company size

The size of the company you work for can also play a role in salary expectations. Larger companies tend to offer higher salaries than smaller ones.

Job Responsibilities

Finally, the specific job responsibilities you have can also impact your salary. For example, a marketing manager with more responsibilities may earn more than a marketing coordinator with fewer responsibilities.

If you’re considering a career in agri-marketing in Nigeria, it’s important to have a good understanding of the salary expectations for different job types. Keep in mind that these salaries are just averages and can vary based on several factors.

To maximize your earning potential, consider factors such as your education and experience level, industry demand, location, company size, and specific job responsibilities. With the right combination of skills and experience, you can earn a competitive salary in this rewarding field.

Challenges of Agri-Marketing Jobs in Nigeria

Agri-marketing entails the selling and distribution of agricultural products. It involves the use of marketing strategies to create awareness and demand for the produce.

In Nigeria, the sector is plagued with challenges, which make it difficult for stakeholders to optimize their operations. This article highlights some of the challenges of agri-marketing jobs in Nigeria.

Inadequate Infrastructures

The poor state of infrastructure in Nigeria is a significant challenge for agri-marketing. There is a lack of good roads, storage facilities, and packaging equipment, which leads to significant losses.

Transportation of farm produce from rural to urban areas is fraught with difficulties, resulting in spoilage and waste. The absence of functioning storage facilities leads to post-harvest losses and reduced quality of the produce.

Poor Funding

The agriculture industry in Nigeria lacks funding, making it difficult for stakeholders to carry out their operations effectively.

Most small-scale farmers do not have access to finance for buying inputs, and distributors lack the capital to invest in storage facilities, transportation, and other necessary equipment.

The government’s insufficient financing to the sector is a significant bottleneck preventing growth and development.

Inconsistent Government Policies

The inconsistency of government policies is a significant challenge in the Nigerian agriculture sector. Policies in the industry are formulated without proper consultation and planning, and there is often no follow-through.

This leads to confusion and a lack of direction for stakeholders. Changes in government occur frequently, leading to the abandonment of ongoing projects and upheavals in the sector.

In addition to the challenges highlighted in this article, agri-marketing jobs in Nigeria suffer from several other issues, such as inadequate market information and poor access to credit facilities.

These challenges make it challenging to optimize the sector’s potential and achieve food security in the country.

Addressing these challenges requires a concerted effort from the government, private sector, and agricultural stakeholders. These actors must come together and implement strategic solutions to overcome the obstacles hindering the growth and development of agri-marketing jobs in Nigeria.

Read: Fishing Industry Jobs: Exploring Nigeria’s Marine Wealth

Conclusion

Agri-marketing jobs in Nigeria have both benefits and drawbacks. On the positive side, these jobs provide employment opportunities to millions of people in the country, particularly in rural areas, where agriculture is the main economic activity.

Additionally, agri-marketing helps to increase agricultural productivity and improve food security in Nigeria.

However, there are also some challenges associated with agri-marketing jobs in Nigeria. One major obstacle is the low level of education and technical skills among farmers and marketers, which hinders their ability to access and utilize modern marketing tools and techniques.

Despite these challenges, the future of agri-marketing in Nigeria looks promising, as the country continues to invest in modernizing its agricultural sector.

This will require more concerted efforts from the government, private sector, and development partners to provide training, information, and financial support to farmers and marketers.

All in all, agri-marketing is an essential component of Nigeria’s agricultural transformation agenda, which seeks to turn the sector into a sustainable and profitable agribusiness.

As such, there are many opportunities for young people and entrepreneurs to tap into this growing sector and make a difference in the lives of farmers and consumers alike.

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